NATIONAL WOMEN'S HISTORY MUSEUM — where history is whole
The NWHM is a privately funded institution representing an often overlooked half of American history. It currently collects artifacts and research, existing as an online resource. As a course project for Graphic Design III (Production and Practice), I envisioned the museum achieving their goal of establishing a physical presence in Washington, D.C. The visual identity cultivates an eager yet sophisticated culture through clean design and type, effective repetition of logo lines, appropriate color, and relative photography.
Logo Mark — Uses the initials of 'Women's Museum'. Represents the double 'X' chromosome pairing that distinguishes females. The 'X' figure itself is symbolic of a missing factor: the female gender from the narrative of American History.