CHANGE THE NUMBER
In partnership with Nazarene Compassionate Ministries, we were challenged to conceptualize and design a campaign to raise awareness and funds for the clean water crisis in many countries of Africa. I founded my campaign in the reality of the statistics to appeal both logically and emotionally to the audience to motivate change.
An astounding number of people who die from lack of sanitary or accessible water. This number can be turned into a solution, because even those aware of the issue may not realize their pocket change can save someone’s life. The project is put into action through interactive displays - in this context, on a college campus - where users can be informed and donate.
Users can easily understand where and how their money is helping solve an issue, as they watch the number drop as soon as their money is deposited. It offers a resource to get involved and do one’s part, to bring the resource of water to communities in need. Each donation will change the number and a life.