LAURA CHENEL GOAT CHEESE
As part of the Gershoni Creative Agency team, I helped rebrand a Sonoma, California, chef and consumer favorite, Laura Chenel goat cheese, inspired by the legacy of its namesake founder and longtime owner.
We introduced a heritage feel to the brand identity and elevated the terroir through a digital presence so fresh, it could only come from Sonoma. As a recommitment to consumers, we refreshed the packaging of the 40-year-old brand for all 40 SKUs—a rainbow of goat cheese in different flavors and styles—with new messaging to highlight Laura Chenel’s versatility as an ingredient in a recipe or as the star of a cheeseboard.
The original chef’s goat cheese.
New packaging system for three dozen SKUs.
Website featuring the care, quality, and community of the Laura Chenel brand.