As a visual designer for the brand team at Minted, I was passionate about their mission to offer unique, fresh design by connecting the best independent artists to a larger market. Through telling these artists' stories visually and styling their work on site and in email, my focus was to elevate the fine art retail.
Designed several pieces for a campaign on how to create your own personal gallery wall. This landing page, above, provided a guide to mixing in Minted with your own collection and updating your look with a few key pieces, as shown by founder and CEO Mariam Naficy in her own home. Accompanying email blast, below.
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Email story from the "Meet a Minted Artist" series.

Curated art collections landing page.