Strava Data Report
Strava Report
Digital Publication PrintAn analysis of why people run, by Strava, the app connecting millions of runners.
strategyThis white paper augmented and complemented a digital experience, resulting in the largest report of its kind. We made use of high impact typography and consistent design language with the campaign branding. The result distills complex information in a straightforward , yet engaging, white paper format.
The Why We Run report was written by Dr. M. Blair Evans.
contextDesigned under excellent direction from Imprint Projects colleagues and Strava's in-house creative team.
data visualizations
Each chart or graph was meticulously reinterpreted to adhere to brand guidelines and emphasize key themes through data.
Stylized chart, before and after
Stylized data, before and after
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