The Guild
The Guild
Branding A new flex living service model to merge life, work, and travel. Value propositions include versatile contract terms, authenticity and community, and tech-enabled service that meets quality and value expectations.
strategyThe Guild had evolved from their focus on corporate travel, into an experiential offering for those seeking a flexible lifestyle and meaningful living spaces. They needed a brand system that could expand to meet their new potential. This refresh and extension encompassed visual and messaging strategy, clarity around identity, sub-brand systems, new font and color libraries, collateral systems, and art direction for photography, social + web presence, as well as physical spaces.
contextPartnered with The Guild’s executives and marketing team.
Small excerpt of the “before.” This is a simplified result of our deep internal dive, competitor analysis, benchmark brand evaluation, repositioning exercises, and moodboarding.
SUB-BRAND SYSTEMColor library and logo lockup to differentiate a growing number of regional markets.
EXCERPTS FROM THE REFRESHED BRAND GUIDELINES:
Where you find yourself, feeling like yourself, between the comings and goings.
More than a place to land between 4 walls—it’s the happenstance meetings in the halls, preparing and sharing a meal, the comfort when you walk through the door—this is where you belong.
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